relentlessly enhancing the fan experience

100M+

Reachable Fans

900+

Sports Properties

2,500+

Athlete Relationships

 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 4,000 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

 
 
 
 

unmatched roster of the sports world’s preeminent leagues, teams and global brands

 
 
 

THE FANATICS FAMILY OF businesses: BUILDING AN END-TO-END DIGITAL SPORTS EXPERIENCE  

 

FANATICS

COMMERCE

A leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.

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Topps Trading Cards

FANATICS

Collectibles

A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.  

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Retail Sportsbook Store

FANATICS
BETTING & GAMING

An online and retail sports betting and online casino real-money wagering platform. 

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Fanatics
Collect

Fanatics Collect is another innovative addition to the Fanatics brand, delivering increased value to our fans and partners as we continue to build the leading global digital sports platform. 

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FANATICS events

Through a new strategic partnership with IMG, Fanatics will build the largest and most exciting network of sports and collector fan events around the world.

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BRANDS in our portfolio
 
 
 

WITH MORE THAN 80 OFFICES & FACILITIES ACROSS THE GLOBE, FANATICS IS BEST POSITIONED TO SERVICE FANS & PARTNERS ANYTIME, ANYWHERE 

 
 
 
 
 
 

FANATICS IN THE NEWS

News
LOS ANGELES TIMES: Dodgers Set Merchandise Sales Record After World Series

Dodgers fans were ready to celebrate the second Walker Buehler struck out Alex Verdugo for the final out of the World Series.

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CNN: Forget Shohei Ohtani. Dogs are getting trading cards now

The trading card industry has gone to the dogs — literally.

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THE ATHLETIC: Our favorite cards in 2024 Allen & Ginter: From Westminster winners to chicken tenders and bees

When you open a pack of baseball cards you can usually be certain of what you’ll find inside: baseball cards. But with Topps’ annual Allen & Ginter set, you might also find a card featuring a piece of Kim Kardashian and Kris Humphries’ wedding menu in it.

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WWD: Lululemon to Create Fan Apparel for the National Hockey League

When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association.

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ESPN: NHL players and partners model for Fanatics/Lululemon collab

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing.

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SPORTICO: Liberty Merch Becomes Fanatics’ Fastest Post-Finals Seller

Fanatics announced Monday that its previous all-time, 30-day, post-WNBA Finals sales record was broken by the new champion New York Liberty, whose championship merchandise became the fastest selling in league history in fewer than 24 hours.

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SBC AMERICAS: Fanatics Sportsbook continues New York strides with new record

While much of the focus in New York online sports betting right now is on how ESPN Bet is doing in its first weeks in the market, Fanatics Sportsbook continues to quietly cement a foothold.

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ESPN: Jackson Holliday named 2024 Topps Chrome Update cover star

Fanatics Collectibles and Topps have announced that Baltimore Orioles rookie Jackson Holliday is the cover star of the 2024 Topps Chrome Update.

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SPORTS BUSINESS JOURNAL: Fanatics Sportsbook, MLBPA ink licensing deal

The business arm of the MLBPA has reached a non-exclusive licensing agreement with Fanatics, making it the first officially licensed sportsbook of MLB Players, Inc.

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SPORTS ILLUSTRATED: Fanatics Live Acquires Voggt to Boost Presence in Europe’s Growing Card Market

Fanatics Collectibles has become a trading card leader in North America, with card manufacturing, league exclusives, a marketplace, and a streaming platform.

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