relentlessly enhancing the fan experience

100M+

Reachable Fans

900+

Sports Properties

2,500+

Athlete Relationships

 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 4,000 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

 
 
 
 

unmatched roster of the sports world’s preeminent leagues, teams and global brands

 
 
 

THE FANATICS FAMILY OF businesses: BUILDING AN END-TO-END DIGITAL SPORTS EXPERIENCE  

 

FANATICS

COMMERCE

A leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.

Learn More
 
Topps Trading Cards

FANATICS

Collectibles

A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.  

Learn More
 
Retail Sportsbook Store

FANATICS
BETTING & GAMING

An online and retail sports betting and online casino real-money wagering platform. 

Learn More
 

Fanatics
Collect

Fanatics Collect is another innovative addition to the Fanatics brand, delivering increased value to our fans and partners as we continue to build the leading global digital sports platform. 

Learn More
 

FANATICS events

Through a new strategic partnership with IMG, Fanatics will build the largest and most exciting network of sports and collector fan events around the world.

Learn More
 

BRANDS in our portfolio
 
 
 

WITH MORE THAN 80 OFFICES & FACILITIES ACROSS THE GLOBE, FANATICS IS BEST POSITIONED TO SERVICE FANS & PARTNERS ANYTIME, ANYWHERE 

 
 
 
 
 
 

FANATICS IN THE NEWS

News
ESPN: Blackhawks, Blues make history with 2025 Winter Classic jerseys

NHL Winter Classic jerseys always mine the past for design inspiration.

Read More →
REUTERS: Pristine, rare Babe Ruth card dazzles collectors

A rare, 91-year-old Babe Ruth card that once sold for a penny could fetch more than a million dollars on the auction block this month, as a coveted piece of baseball history goes up for grabs.

Read More →
COMPLEX: 120 Years and Counting: How Mitchell & Ness Is Making a Comeback

We spoke with CEO Eli Kumekpor, Conceited, Don C, and Fabolous on the brand’s past, present, and future, as well as its plans for ComplexCon 2024.

Read More →
THE ATHLETIC: Elly De La Cruz, Paul Skenes ‘ultimate rookie cards’ highlight 2024 Topps Chrome Update release

Topps has officially released its highly-anticipated 2024 Chrome Update Series, which the company is calling “arguably the biggest baseball set of the last decade.”

Read More →
SPORTS ILLUSTRATED: Elly De La Cruz: The Allure of his Topps MLB Debut Patch Autograph 1/1

Topps MLB Debut Patch Autographs are among the most highly sought-after collectibles in all of the sports card hobby, capturing the essence of each player’s historic entrance into Major League Baseball and Elly De La Cruz's MLB Debut Patch Autograph is most certainly the creme de la creme.

Read More →
Sportcal: Major global Fanatics, World Rugby merchandise partnership

The World Rugby global governing body has struck an exclusive worldwide deal with e-commerce and merchandise giant Fanatics, through which that brand takes responsibility for World Rugby’s retail and licensing program through 2029.

Read More →
TMZ: Jake Paul Signs Trading Card Deal With Fanatics Ahead Of Mike Tyson Fight

Jake Paul and Mike Tyson are set to throw down in just nine days at AT&T Stadium in Dallas ... and the Problem Child, along with his MVP promotions fighters, just struck a deal with Fanatics to produce limited-edition trading cards!

Read More →
SPORTING NEWS: Gracie Hunt’s Chiefs Collection with WEAR by Erin Andrews

Gracie Hunt is stepping into the world of NFL fan fashion with a splash.

Read More →
LOS ANGELES TIMES: Dodgers Set Merchandise Sales Record After World Series

Dodgers fans were ready to celebrate the second Walker Buehler struck out Alex Verdugo for the final out of the World Series.

Read More →
CNN: Forget Shohei Ohtani. Dogs are getting trading cards now

The trading card industry has gone to the dogs — literally.

Read More →