As Chief Marketing Officer of Fanatics Collectibles, Ken oversees brand vision, strategy and marketing efforts across the entire portfolio of physical and digital collectibles within Fanatics Collectibles, including the company’s iconic, cornerstone sports trading card brand, Topps. Ken works closely with Fanatics’ partners, including sports leagues, player’s associations, and collaborators, to create compelling campaigns, activations and experiences throughout Fanatics Collectibles’ marketing, advertising and content verticals.
Before joining Fanatics Collectibles, Ken held the position of Executive Vice President and Chief Marketing Officer at Red Bull North America where he was responsible for directing innovative programming to create premium experiences for consumers, spectators, and audiences. Prior to Red Bull, he spent 10 years in traditional CPG at SC Johnson where he worked on a number of large-scale consumer brands.