FRONT OFFICE SPORTS: Fanatics Is the NHL’s Jersey Partner Now. What’s Changing?

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter

Already having assumed control of the NHL’s jersey program, Fanatics is now overhauling how that effort reaches fans. 

Nearly three months after officially starting as the league’s official uniform supplier and introducing its tradition-oriented approach to the rights, the sports merchandising giant is beginning retail sales of the jerseys, departing in several key respects from the prior strategy of Adidas.

Beginning Saturday, Fanatics will have four tiers of jerseys that will be sold to fans..

Seth Schlechter
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