NEW YORK POST: Michael Rubin bringing some of the biggest names in sports to massive NYC event

Michael Rubin really couldn’t help himself.

The Fanatics founder is bringing Fanatics Fest, an immersive sports festival, to New York City’s Javits Center from Aug. 16-18.

While his Fourth of July white party in the Hamptons nearly broke the internet, Rubin was focused on his next big event in tandem with Fanatics Events CEO Lance Fensterman.

“Let’s keep it real, you gotta leverage the relationships out of it,” he said. “There’s not another company that could pull this off because they don’t have the relationships with athletes in different businesses and leagues.”