SPORTS ILLUSTRATED: Fanatics is Flexing its Star Power to Make Sports Fashion Cool

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter

Sports fans can still rely on Fanatics for all their officially licensed sports apparel needs. However, the digital platform has rapidly expanded in all directions, including everything from memorabilia to trading cards.

One of the more exciting developments has been the emergence of Fanatics in the elevated fashion world. Over the past year, Fanatics has flexed its star power to collaborate with star-studded brands like lululemon, Todd Snyder, OVO, Golf Wang, and Cactus Jack…

Seth Schlechter
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