Fans are now able to purchase the jersey of their favorite college football player while also knowing the player will benefit from the sale.

Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros.

Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.

Fanatics has hired longtime media executive Mike Mahan to run its combined collectible division in a newly created role that hints at the company’s long-term vision for trading cards and NFTs.

Fanatics, the sports merchandise and collectibles giant, has hired former Dick Clark Productions CEO Mike Mahan to serve as CEO of Fanatics Collectibles…

Fanatics Collectables and Topps have announced comprehensive agreements to produce collegiate football and basketball trading cards -- partnerships that include nearly 150 universities and, separately, more than 200 name, image and likeness deals with athletes.

Fanatics Inc. has added two new board members as it looks for acquisitions and expands beyond its core business of sports merchandise.

Fanatics, the rapidly expanding sports e-commerce company, announced Thursday that it added SoftBank’s Lydia Jett and former Airbnb executive Jonathan Mildenhall to its board of directors…

After a 21-year hiatus, Hasbro is diving into the sports collectibles game and bringing back Starting Lineup figures this fall.

Fanatics, a Jacksonville, Fla.-based sports merchandising giant, revealed today that the NFL was the “single biggest investor” in the latest round announced by the company, a $1.5 billion round at a whopping $27 billion valuation that reportedly closed last month. The deal marked a 50% increase from the $18 billion valuation assigned to Fanatics during its previous raise last August.

The NFL, other major sports leagues, players unions and team owners are leading the latest round of investment in Fanatics, the rapidly growing sports online-platform company.

Trading card company Topps has signed a deal to become an official Uefa licensing partner for the 2024 European Championships national team soccer tournament.

Every four years during the UEFA Euros, there is something soccer fans young and old around the world have in common. Sure, they cheer on different national teams and players in one of the biggest sporting events on the planet, but with that comes the shared experience of the Panini sticker book.

With over two decades in footwear on his résumé, 17 years spent at Adidas and 10 of those working with entertainment’s biggest names, Wexler has seen sneaker culture grow from a connoisseur’s hobby to a full-fledged mainstream phenomenon.

WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned…

Fanatics already conquered sports apparel. Now the online retailer is remaking sports fandom. In August, it secured trading card rights for Major League Baseball, the NFL Players Association, and the NBA

Over Thanksgiving break in 2020, Fanatics founder Michael Rubin flew to Detroit to spend a day with StockX founder Josh Luber. It was just supposed to be two e-commerce innovators hanging out, with Rubin responsible for the just-in-time apparel juggernaut, and Luber behind the secondary market for hot sneakers and other coveted goods.

Michael Rubin’s Fanatics and Jay-Z, as well as several other familiar names, are among those confirmed to have acquired Mitchell & Ness.