Fanatics founder Michael Rubin has built his $31 billion sports retail giant by looking at potential opportunities through the lens of three questions: Is it good for fans? Is it good for Fanatics partners? Is it a big enough business opportunity?

Ahead of her highly-anticipated Super Bowl Halftime Show performance next month, Rihanna has teamed up with Mitchell & Ness for a new merch collection.

FedEx Field made history Friday by partnering with Fanatics to open the first legal sports betting operation inside an NFL stadium.

Buffalo Bills safety Damar Hamlin, who collapsed on the field during Monday’s football game and suffered cardiac arrest, has the most sought-after jersey on Fanatics.

Since Buffalo Bills safety Damar Hamlin suffered cardiac arrest in the Monday night game against the Cincinnati Bengals, the outpouring of support has reverberated seemingly everywhere.

It was halftime of a 76ers game, and the owners’ lounge, in the bowels of Wells Fargo arena, was humming: Bartenders poured Opus One wine into plastic cups; Pat’s cheesesteaks lined the buffet table; and those lucky enough to have courtside seats for the game filed in to mingle.

In the wake of Sunday's World Cup final soccer fans around the world have rushed to buy merchandise, with demand for Lionel Messi and Kylian Mbappe soccer club jerseys more than tripling, sports merchandise retailer Fanatics Inc told Reuters.

With children cheering loudly, Eagles general manager Howie Roseman cocked back a football and pointed deep with his index finger from inside the NovaCare Complex’s indoor practice facility.

Love or loathe Fanatics Inc, it has evolved over the past year-plus into a major player in the sports industry beyond its core business of licensed college and pro sports apparel and merchandise.

Fanatics Inc. has raised about $700 million from a group of investors, pushing the sports-merchandising company’s valuation to $31 billion, according to people familiar with the matter.

Sports commerce platform Fanatics is expanding a recently signed long-term partnership with Nike to include manufacturing and distribution of merchandise for the Yomiuri Giants, Japan’s most successful and popular baseball team.

Fanatics has hired Orlando Ashford, former executive at Coca-Cola and Motorola, to be the company’s first chief people officer.

Sports-merchandise giant Fanatics Inc. has expanded its ownership group in throwback-sportswear company Mitchell & Ness to include basketball stars LeBron James and Kevin Durant, Fanatics Chief Executive Michael Rubin said Tuesday at The Wall Street Journal’s Tech Live conference.

The Phillies’ National League championship provoked a record rush of next-day team-gear sales, as fans swarmed MLBShop.com and other online portals to snap up locker-room shirts, World Series patch hats and other swag.

Fanatics CEO Michael Rubin announced Thursday night that he's "passed Sixers ownership to" Campus Apartments CEO David Adelman.

Fanatics is getting one step closer to launching its highly anticipated sports-gambling division, nearly five years after the Supreme Court overturned the rule preventing states from legalizing bets on sporting events.

Ernest Westerlund and his grandson, Braxton, stood patiently at the front of a short line on Saturday, 40 minutes before the doors opened, for some Alabama history to be made.

As a breathtaking home run chase nears its conclusion, there is profit to be had — for Judge, for the Yankees and for a host of other stakeholders.

Sports-merchandise retailer Fanatics Inc. has hired Jason White as chief marketing officer of Fanatics Betting and Gaming, its nascent online sports-gambling division.

As promised, the NFL and Fanatics have unveiled a new collection of licensed merch pieces with Staple.