Opening baseball card packs with famous ballplayers, both past and present, has become a favorite pastime within America’s favorite pastime.

Tom Brady teamed up with Kevin Hart and Travis Scott for a special fan event over the weekend.

How can I watch an NFL game and bet on the same platform?

Are you ready for it? Depends on the shipping speed you went for.

Fanatics is the latest brand to herald the opening of football season, and it’s doing so in style—with a well-conceived spot set at a dry-cleaning store and featuring a cameo from Damar Hamlin, whose on-field medical crisis last season led to a surge in sales of his jersey.

Andrew Low Ah Kee, who most recently was the president of Opendoor and was also previously the COO of GoDaddy, will serve as the CEO of Fanatics Commerce, which includes the company’s merchandise business covering licensed fan gear, jerseys, and other apparel and products, e-commerce and stadium and event retail.

Fanatics Inc., the online sports-apparel giant, is offering customers up to $150 in merchandise credit if they sign up for and use its new betting app at the start of the NFL season.

Every year, that’s the unofficial mantra for many U.S. sportsbooks launching new products or new features. The long-awaited Fanatics betting vertical just successfully hit that target, closing a large chunk of its $225 million acquisition of PointBet’s U.S. business Thursday, a week before the NFL’s opening night.

Mitchell & Ness, the lifestyle clothing brand known for its throwback and vintage jerseys and apparel that was acquired by Fanatics last year, has hired Nike executive Eli Kumekpor as its new CEO.

Today, Mitchell & Ness, a leading provider of high-quality vintage and lifestyle sports apparel, announced the appointment of Eli Kumekpor as the organization’s next Chief Executive Officer, effective immediately.

Fanatics continues to expand its reach, tapping HSN as its newest partner.

Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., yesterday officially launched the Fanatics Sportsbook online in Maryland, Massachusetts, Ohio and Tennessee.

Fanatics, an online retailer in sports apparel, has put its stamp on the sports betting industry.

Fanatics is executing another play to build its trading card ecosystem with today’s launch of its new livestream commerce business, Fanatics Live. The new app promises collectors a live shopping experience through creator-run breaks, where consumers can watch and interact with live product openings and buy cards in real time.

Global sports retail and e-commerce giant Fanatics has officially launched Fanatics Live, a new live-shopping platform that is basically a 21st-century Home Shopping Network for sports collectibles and merchandise.

Fanatics will open a Columbus Blue Jackets retail sportsbook.

Retail sportsbooks are becoming the must-have amenity for professional sports franchises in Ohio. The Columbus Blue Jackets hopped on the trend Tuesday, as Fanatics Betting and Gaming, the online and retail sports betting company within the global digital sports platform, announced plans for one adjacent Nationwide Arena.

The FIFA Women’s World Cup kicks off in Australia and New Zealand Thursday and will run for a month. Teams from 32 nations will be vying for the title with the reigning back-to-back champion U.S. team among the favorites to win this year’s tournament. It is expected to draw more than 2 billion viewers, or nearly a quarter of the world’s population, according to Statista.

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting.

Fanatics’ first livestream shopping event will feature collectors opening baseball trading card packs on the field during this week’s Major League Baseball All-Star Game events in Seattle.