Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season.

UFC and Fanatics Collectibles have entered into a multiyear partnership granting Fanatics the exclusive rights to produce UFC trading cards.

Fanatics is adding to its C-suite

On the Saturday before Thanksgiving, thousands of people filed into a dated convention center near O’Hare Airport to participate in the very American pastime of buying and selling sports trading cards.

Fanatics Collectibles and Fanatics Live launched a new program Wednesday that will highlight 10 of hottest sports cards on the market and reward collectors for finding them during card breaks on the Fanatics Live platform.

Iowa sharpshooter Caitlin Clark is rewriting the college basketball record books and now her trading card is doing the same on the auction block, shattering the previous top price for a women's basketball card.

LeBron James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.

LeBron James and his elder son, Bronny, might not have graced the same basketball court for an NBA game yet, but they'll soon appear on the same basketball card.

Fanatics Live is partnering with Dude Perfect on a series of live shows featuring memorabilia bidding, interactive giveaways and real-time engagement with fans.

Shohei Ohtani hasn't played a single game yet for the Los Angeles Dodgers, but he's already breaking records.

For many collectors, Tom Brady getting his first baseball cards in the 2023 Bowman Draft Baseball release is old news. However, the scale with which Fanatics Collectibles is pushing the product, especially Brady’s inclusion, is something all new.

A new Fanatics campaign is asking sports fans to enter an alternate universe where Tom Brady took his talents to the Montreal Expos.

Dylan Harper of Don Bosco Prep (Ramsey, N.J.) started his Wednesday like any other high school senior - attending class - but the normalcy ended there for the 17-year-old. After his morning classes, Harper left school early to watch his older brother Ron Jr. and the G-League's Toronto 905 take on the Westchester Knicks, before making some major news of his own.

Michael Rubin, the billionaire CEO of Fanatics, splits his time between three primary residences—four, if you count the new $70 million pied-à-terre in the Hollywood Hills, overlooking downtown Los Angeles.

Mark Melancon went straight from the World Series to the classroom.

Fanatics is helping professional athletes transition to life after the final buzzer — or pitch, or whistle.

Mitchell & Ness is giving everyone a shot at owning a Philadelphia Eagles jacket inspired by the one famously worn by the late Princess Diana in the mid-'90s.

An hour before the Eagles and Commanders kicked off Sunday’s game at FedEx Field, the chants of “E-A-G-L-E-S” filled the concourses between the gate entrances and field seating.

The day was an overall win for Tom Brady and his superfan named Boston.

When Orlando Ashford, the Chief People Officer of Fanatics, a leading global digital sports platform, got the call from CEO Michael Rubin to share his personal opportunity to grant a Make-A-Wish child their wish, he had a feeling where the call would lead.