NEWS

Seth Schlechter 1/4/22 Seth Schlechter 1/4/22

ESPN: Fanatics acquires Topps' trading cards and collectibles businesses

Global sports retailer, merchandiser and now sports card and memorabilia giant Fanatics has acquired Topps trading cards, the company announced Tuesday.

Seth Schlechter 1/4/22 Seth Schlechter 1/4/22

CNN: Fanatics buying Topps trading card business for $500 million

Trading card giant Topps — just a few months after losing out on a deal to renew its longtime licensing deal with Major League Baseball to sports apparel startup Fanatics — is now selling its collectibles and cards business to ... Fanatics.

Seth Schlechter 9/29/21 Seth Schlechter 9/29/21

WSJ: Fanatics Trading Cards Valuation Rises to $10.4 Billion as New Firm Aims to Expand Its Reach

The new trading card venture launched by Fanatics Inc., which just last month upended the industry with a series of surprise deals, has received $350 million in Series A funding

Seth Schlechter 8/19/21 Seth Schlechter 8/19/21

ESPN: Fanatics strikes deal to become exclusive licensee for MLB cards

Memorabilia leviathan Fanatics, continuing its push into the collecting space, has cemented a deal with Major League Baseball and the MLB Players Association for the exclusive licenses to produce baseball cards.

Seth Schlechter 1/13/25 Seth Schlechter 1/13/25

THE ATHLETIC: Topps invents trading card holiday celebrated by everyone from Emma Roberts to a rival company

The first day of the year seems like such an obvious day to create the trading card hobby given how Jan. 1 signifies the imprint every collector dreams of holding: 1/1.

Seth Schlechter 1/11/25 Seth Schlechter 1/11/25

COMPLEX: Fanatics, Sports Teams Partner for ‘LA Strong’ to Raise Relief Funds

As the Los Angeles wildfires have tragically impacted thousands across the Pacific Palisades, Eaton, Altadena and more, Fanatics has partnered with L.A. sports teams to support the city in their time of need.

Seth Schlechter 1/7/25 Seth Schlechter 1/7/25

WWD: Kristin Juszczyk and Skims Cofounder Emma Grede Launch Off Season Apparel Brand in Collaboration With NFL and Fanatics

Skims cofounder Emma Grede and fashion designer Kristin Juszczyk have teamed up with the National Football League and Fanatics to launch a new apparel brand called Off Season.

Seth Schlechter 1/6/25 Seth Schlechter 1/6/25

SPORTS ILLUSTRATED: Yankees' Aaron Judge Named Topps Baseball Series 1 Cover Athlete

Aaron Judge’s 2025 is coming along nicely.

Seth Schlechter 1/2/25 Seth Schlechter 1/2/25

CLLCT: Fanatics awarding NIL deals to virtual college players

For years, the virtual world has mixed with reality. So, it comes as no surprise Fanatics is getting into the game.

Seth Schlechter 1/1/25 Seth Schlechter 1/1/25

CLLCT: Topps kicks off 2025 with 1-of-1 Day celebration

Trading card manufacturer Topps sprinted into 2025 on Wednesday with the launch of "1-of-1 Day" in celebration of the hobby’s most rare and coveted cards.

Seth Schlechter 12/14/24 Seth Schlechter 12/14/24

SPORTS ILLUSTRATED: Fanatics is Flexing its Star Power to Make Sports Fashion Cool

Sports fans can still rely on Fanatics for all their officially licensed sports apparel needs.

Seth Schlechter 12/14/24 Seth Schlechter 12/14/24

SPORTS ILLUSTRATED: Viral Jersey-Wearing Nebraska Student Gets Wholesome Gift From Fanatics

Nebraska student Maxwell Anderson gained internet fame this semester for wearing different jerseys in the front row of his geography class.

Seth Schlechter 12/12/24 Seth Schlechter 12/12/24

Sportico: Todd Snyder’s NFL Line Is Latest In Fanatics’ Hype Drop Strategy

Seth Schlechter 12/7/24 Seth Schlechter 12/7/24

THE PHILADELPHIA INQUIRER: Cooper DeJean, Howie Roseman, and the Eagles help some Make-A-Wish dreams come true

Fanatics partnered with the Eagles to help grant four wishes for the Make-A-Wish Foundation.

Seth Schlechter 12/6/24 Seth Schlechter 12/6/24

THE NEW YORK TIMES: A One-of-a-Kind Card Fuels a Treasure Hunt for the Ages

The hunt for rare sports trading cards can feel like a search for buried treasure.

Seth Schlechter 12/4/24 Seth Schlechter 12/4/24

USA TODAY: Larry David returns as George Steinbrenner from Seinfeld in funny Topps John Elway ad

Among the greatest Seinfeld sports moments — we ranked all 44 of them! — was many a George Steinbrenner appearance, but of course the New York Yankees owner was voiced by Larry David.

Seth Schlechter 12/4/24 Seth Schlechter 12/4/24

THE ATHLETIC: John Elway headlines Topps’ Bowman Draft set with ad featuring Larry David’s ‘George Steinbrenner’

Bowman Draft primarily features newly professional prospects from the most recent MLB Draft. Denver Broncos Hall of Fame quarterback John Elway stands as the star non-prospect in this year’s set with base cards, parallels and autographed variations.

Seth Schlechter 12/3/24 Seth Schlechter 12/3/24

SPORTS BUSINESS JOURNAL: Fanatics plans second, larger Fan Fest in Manhattan

Fanatics is mounting a second Fan Fest in Manhattan next June, adding 25% more space at the Jacob Javits Convention Center, along with 200 additional athletes, which will mean a footprint of 650,000 square feet and 500 current and former players.