NEWS
SPORTICO: Fanatics Launches Ticket Strategy in Two-Way Deal with Ticketmaster
Fanatics has made its long-expected push into ticketing.
THE ATHLETIC: Topps, Fanatics announce Tokyo Series trading cards and merchandise as demand grows in Japan
Ahead of MLB’s 2025 Tokyo Series between the Los Angeles Dodgers and Chicago Cubs on March 18-19, Topps and parent company Fanatics have announced a merchandise collection and trading card sets created in collaboration with one of Japan’s most famous artists, Takashi Murakami.
SPORTICO: Fanatics ‘Hype Drop’ Strategy is Scoring First-Time Customers
Fanatics is expanding its work with fashion designer Todd Snyder to include NHL apparel, the latest deal in a strategy that the company says is bringing new buyers to its empire of licensed sports apparel.
WWD: Todd Snyder, Fanatics Create Elevated Fan Gear for NHL
Todd Snyder is expanding his relationship with Fanatics by creating an elevated collection of fan apparel for the National Hockey League.
CBS SPORTS: Eagles fans break record for most Super Bowl merchandise purchased 24 hours after NFL championship game
Most football fans already have a closet full of T-shirts, sweatshirts, hats and more in their closets, but when your team wins the Super Bowl, it's tempting to add to the collection.
THE HOLLYWOOD REPORTER: Fanatics Teams Up With Kevin Durant’s Boardroom in Expansion Into Pro Athlete Development
Fanatics, the sports product and experience company founded by Michael Rubin, is partnering with Boardroom, the sports media company founded by Rich Kleiman and Kevin Durant, to expand its presence in the professional athlete development space.
ESPN: NHL 4 Nations Face-Off uniforms - and what each represents
When the USA faces Canada in the 4 Nations Face-Off on Feb. 15, it will be the long-awaited first NHL clash between a generation of stars representing their nations.