NEWS

THE ATHLETIC: Topps, Fanatics announce Tokyo Series trading cards and merchandise as demand grows in Japan

Ahead of MLB’s 2025 Tokyo Series between the Los Angeles Dodgers and Chicago Cubs on March 18-19, Topps and parent company Fanatics have announced a merchandise collection and trading card sets created in collaboration with one of Japan’s most famous artists, Takashi Murakami. 

Read More

SPORTS BUSINESS JOURNAL: Fanatics wagers pipeline of merch buyers will differentiate its sportsbook

On the morning that all 30 MLB clubs unveiled new spring training caps earlier this month, many fans in legal sports betting states who bought them through Fanatics received emails or pop-up alerts with the tagline “Your bonus bet is waiting,” with links to Fanatics’ sportsbook, where they could redeem bet credits worth $100 without making a deposit.

Read More

OPEN AI: A conversation with Andrea Ellis, Chief Financial Officer of Fanatics Betting and Gaming

Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, Inc., a global digital sports platform. We spoke with Andrea Ellis about the expanding role of the CFO, building internal enthusiasm for AI, and using AI to free up focus for higher-impact work.

Read More