Next Generation of E-Commerce
From the second a fan visits a Fanatics-operated site to the moment the package arrives at their door, Fanatics is leveraging its revolutionary Cloud Commerce Platform, the ability to quickly extract meaningful insights for the business and our partners, and an agile supply chain and made-to-order capabilities to deliver an exceptional fan experience, each and every time.
Across more than 900 online and mobile stores for Fanatics’ world-class roster of partnerships, including major national, international, and collegiate leagues and teams, Fanatics is driving the next generation of e-commerce for more than 100 million global fans. From the second a fan visits a Fanatics-operated site to the moment the package arrives at their door, Fanatics is leveraging its revolutionary Cloud Commerce Platform, the ability to quickly extract meaningful insights for the business and our partners, and an agile supply chain and made-to-order capabilities to deliver an exceptional fan experience, each and every time.
Cloud commerce platform
CCP is a powerful and sophisticated system that boasts a comprehensive suite of features and capabilities that not only enable global fans to easily discover desired products, evaluate options confidently, and complete their purchases seamlessly, but permits Fanatics to operate at scale, personalize the fan experience, optimize operations, and maintain a secure and compliant environment.
A key capability of CCP is its global scale and elastic capacity to process up to thousands of orders per minute. This ability is especially important during playoffs and championships, including the MLB World Series and NFL Super Bowl, where Fanatics’ sites process millions of page views and orders for fans eager to support their favorite teams and players.
vertical commerce
Vertical commerce (v-Commerce) is owning, designing, producing and distributing our own exclusive merchandise, allowing Fanatics to sell unique, specialized and differentiated products. This model has allowed Fanatics to significantly broaden its roster of global partners who are looking to grow their direct-to-consumer businesses and find a better way to meet the real-time expectations of their fan bases by providing incredible speed to market of merchandise across all retail channels.
This ability is especially important during the most popular sports moments, including MLB World Series, NFL Super Bowl, Stanley Cup Finals and global soccer tournaments, where Fanatics’ sites process millions of page views and orders for fans eager to support their favorite teams and players. In 2024, Fanatics began manufacturing and distributing Nike-branded apparel for its top 20-plus colleges and universities. Similar vertically integrated apparel partnerships have been signed with global sports brands including Paris Saint-Germain, the University of Notre Dame and UEFA.
agile supply chain
Fanatics’ ability to use technology and data to be nimble enough to reach fans in the exact moment that passion is highest is critical, especially in an industry as unpredictable as sports where the success and popularity of players and teams consistently fluctuates. Fanatics’ on-demand manufacturing infrastructure is fueled by an agile, globally connected supply chain that has been established in several of the world’s sports-crazed markets and allows the company to easily produce and distribute merchandise in real-time as play is unfolding on the field, pitch, court and ice.
Fanatics harnesses A.I. and machine learning to predict where, when and how fans are buying their favorite gear, and utilizes incredible logistics expertise to remain readily in-stock with the most sought-after products all online and brick-and-mortar locations.