USA GOLF Selects Sports E-Commerce Leader Fanatics

JACKSONVILLE, Fla. (February 8, 2016) – USA GOLF® Federation announced today a multi-year agreement with Fanatics Retail Group to launch www.shop.usagolf.org, the official online retail store that features the first USA GOLF licensed apparel available to the public.

USA GOLF is the national governing body for golf that will select and manage the USA GOLF team when golf returns to the Olympic Games in Brazil in 2016. Fanatics, the largest retailer of officially licensed sports merchandise, operates the e-commerce businesses for hundreds of collegiate and professional sports leagues and teams as well as the platform for the United States Olympic Committee and other National Governing Bodies. The agreement between USA GOLF and Fanatics extends through 2020.

The site will offer golf apparel produced exclusively by adidas, the Official Uniform Provider of USA GOLF, as well as non-golf apparel that will be both sourced and produced by Fanatics.

“We are very excited to partner with Fanatics, the market leader for licensed sports merchandise, to launch our online store and offer our official golf apparel,” said Andy Levinson, Executive Director of USA GOLF. “With the Olympic year upon us, golf fans will now have the chance to celebrate golf’s return to the Games with official USA GOLF apparel. Now that we have taken this important step, we hope to expand available product beyond apparel in the near future.”

“Fanatics is proud to add USA GOLF to our family of partners,” said Gary Gertzog, Executive Vice President of Business Affairs for Fanatics. “We look forward to offering golf fans an unparalleled assortment of Team USA apparel as the sports world gears up for the Games in Brazil later this year.”

Visit usagolf.org for the latest information about the USA GOLF team and to access the USA GOLF Shop.