Fanatics Named Official Online Store of Kansas Athletics

LAWRENCE, Kan. – Fanatics, the largest retailer of officially licensed sports merchandise, is the new operator of KUstore.com, the official online store of Kansas Athletics.

Fanatics, which began operating KUstore.com on July 1, has incorporated a wide range of new products, including an expanded assortment of women and kids’ merchandise, smoother navigation, an easier checkout process and flat-rate shipping.

“Fanatics will provide Jayhawk fans world-class customer service and faster delivery of their favorite gear,” said Paul Vander Tuig, KU’s trademark licensing director.  “For KU fans this means an enhanced shopping experience they will greatly appreciate.”

In partnering with Fanatics, Kansas joins a list of prominent collegiate and professional sports teams, leagues and organizations, which includes the NFL, NBA, MLB, NHL, NASCAR, MLS, PGA and hundreds of schools and pro teams. The new KUstore.com now offers an expanded merchandise selection of over 2,000 Jayhawk products.

“We are thrilled to be able to add Kansas to our tremendous family of collegiate partners,” said Brian Swallow, SVP Strategy and Business Development at Fanatics. “Jayhawk fans will be able to experience a whole new shopping experience thanks to our unparalleled distribution capabilities, advanced technology platform and unmatched merchandise assortment.”

KUAthletics.com:  The official online source for Kansas Athletics, Williams Education Fund contributions, tickets, merchandise, multimedia, photos and much, much more.