As Chief Commercial Officer for Fanatics Collectibles, Avery is responsible for driving revenue generation, business growth, and maximizing profitability across all channels of the business globally. This includes creating and implementing the strategy for channel development, go-to-market initiatives, and customer engagement, as well as maximizing existing partnerships and identifying new market opportunities.

Avery brings a wealth of expertise to Fanatics Collectibles, with a career spanning diverse industries. He spent almost a decade at Nike, working across multiple functions including strategy, general management, and sales.  He most recently led the multi-billion-dollar Sales and Marketplace division for Jordan Brand in North America.  Prior to Nike, Avery had an eight-year tenure at Domino’s Pizza in various leadership roles in the U.S and internationally.