Fanatics
live
In 2023, Fanatics announced the addition of a brand-new business – Fanatics Live – focused on transforming the digital shopping experience through personality and community-driven live commerce, aka live shopping. These unique shopping experiences feature trading card “breaks,” limited edition merchandise and collectibles drops, and on-location streams with high-profile athletes and entertainers, all powered through a best-in-class app experience.
Fanatics Live is yet another innovative addition to the Fanatics brand, delivering increased value to our fans and partners as we continue to build the leading global digital sports platform. We have created a next-generation platform for sellers, creators, and fans to connect and buy trading cards, memorabilia, merchandise, and more via gamified live streams. This includes utilizing our partnerships with sports leagues and properties to put together a unique line-up of exclusive product offerings that only Fanatics can offer.